For Immediate Release XBIZ Honors Wicked Sensual Care With 2017 Sex Lubricant Company of the Year Nomination

LOS ANGELES, CA – (December 13, 2016) – Wicked Sensual Care, the acclaimed creator of luxurious lubricants and enhancers for women and men, is a finalist nominee in the 2017 “O” Awards. The award-winning line of cruelty-free and PETA-certified products has earned three major nominations. Wicked Sensual Care’s ‘Awaken’ received the 2017 “O” Award nomination for Outstanding Supplement / Enhancement Product. A clitoral massage gel, Awaken is designed to heighten sensitivity and enhance libido with a finely crafted herbal blend of botanics and aphrodisiacs. Wicked Sensual Care’s ‘Wicked Hybrid’ and ‘Cinnamon Bun’ were both recognized in the Outstanding Lubricant Product or Line category. A silky-smooth water based lube that’s toy and latex friendly, Wicked Hybrid is blended in harmony with a rich bodied silicone. Cinnamon Bun brings out the delightful taste of weekend mornings with fresh-baked pastries. Both products are carefully crafted to inspire sexual creativity and passion. “The ‘O’ Awards are designed to recognize the best of the best in the pleasure products industry, including design, innovation and marketing,” event organizers announced in a prepared statement. “Finalists were culled from pre-nominations submitted by various companies, including manufacturers, distributors and retailers, and then voted on by a panel of industry experts.” Sunny Megatron—sex educator and host of the Showtime original series Sex With Sunny Megatron—will host the 8th Annual “O” Awards. The ceremony is scheduled for 9 p.m. Thursday, Jan. 19, at Hard Rock Hotel and Casino Las Vegas during the 2017 AVN Novelty Expo. The new “O” Awards nominations represent the culmination of a year of growth and innovation for Wicked Sensual Care. The company further solidified its position as a major contender in the personal lube space with increased media attention, an emphasis on education, and multiple award nominations. The brand has long been associated with quality, having earned the 2014 AVN Award for Best Lubricant Manufacturer, as well as earning Best Enhancement Product nominations for its OverTime Delay Cream for Men from both AVN and XBIZ. The line’s Toy Love Gel for Intimate Toys earned an additional XBIZ nom for Outstanding Packaging, while the collection itself received the East Coast News Distributors’ Choice Award for Best New Lubricant in 2013. Most recently, Wicked Sensual Care received the 2016 IVD / ECN Fall Show Award for Best Body Care Product. To learn more, please visit About Wicked Sensual Care Crafted to enhance and satisfy intimate adventures, the Wicked Sensual Care Collection offers luxurious, intimate lubricants and enhancers perfect for partner and solo play. A leader in sexual wellness, Wicked Sensual Care uses exclusive formulas and clean ingredients to create the highest quality lubricants on the market - all products are vegan, PETA certified, and paraben free*. Wicked Sensual Care is dedicated to producing conscious products for women, men, and couples, which include natural extracts, such as olive leaf and aloe, providing additional enrichments for increased comfort and peace of mind. Wicked Sensual Care's water based "Aqua" collection provides long lasting formulas that satisfy without ever becoming sticky or tacky during use, while the "Ultra" collection uses 100 percent pure premium silicone to create unsurpassed glide and comfort. "Specialty" products include Enhancers & Cleaners designed to boost intimacy and heighten sexual health and wellness. Whether consumers are searching for something sexy, therapeutic, or romantic, Wicked Sensual Care can provide the ideal compliment to all erotic experiences. For more information, visit,, About Sunny Megatron Sunny Megatron is a sexuality educator, award-winning blogger, media personality, and pleasure products expert. She’s also the host and executive producer of the groundbreaking, sex-positive Showtime original television series Sex with Sunny Megatron. Named one of the six most savvy sexologists in North America, her work has been featured in Cosmo, Playboy, Jezebel, Buzzfeed and CNN. Sunny’s passion is helping people become their authentic, sexual selves by learning to overcome shame and shed inhibitions. As a lifestyle BDSM enthusiast, much of her work centers around normalizing alternative sexual practices and ending sexual stigma. Keywords: Wicked Sensual Care,, Wicked Sensual Care Collection, 2017 Sex Lubricant Company of the Year, 2017 XBIZ Awards, Cassie Pendleton, marketing director, Brand Ambassador of the Year, 2017 XBIZ Executive Awards, personal lubricants, enhancers, sexual health & wellness, clean ingredients, vegan, PETA certified, paraben free, education, intimate, sex, love, romance