For Immediate Release | The Wicked Sensual Care Collection Debuts at ANME 2012

Los Angeles, Calif. - (July 17, 2012) - Wicked Pictures is pleased to report it enjoyed a successful 2012 ANME Show, with media and retailers alike expressing tremendous enthusiasm for the Wicked Sensual Care Collection, the company’s luxurious new line of original high-end lubricants and enhancers. The premiere trade show event for U.S. and Canadian-based manufacturers to showcase and sell their products, ANME (formally known as the Adult Novelty Manufacturers Expo) was held July 14-16 at the Los Angeles Marriott Burbank Airport Hotel and Convention Center in Southern California. Members of Wicked’s executive staff (including President and Owner Steve Orenstein, National Sales Manager Bonnie Kail, VP of International Sales and Licensing Steven Vlottes, Product Development Manager Carrie Smith, Consultant Joy King, Publicist Daniel M and Scott Stein) spent three days giving enlightening product demonstrations, distributing free samples and discussing the line’s many strengths with North America’s finest personal care product distributors. Every effort was made to give retailing representatives the tools, support and background needed to properly introduce this exciting new collection of luxurious intimate lubricants for women and men to their customers. Rather than simply re-brand existing products, Wicked has chosen to have this special line developed independently using only the safest and healthiest products available. The Wicked Sensual Care Collection is completely vegan, cruelty-free and PETA (People for the Ethical Treatment of Animals) certified. Every product is distinguished by the same tasteful and discreet approach to packaging that has defined the Wicked brand for nineteen years. Reflecting on the line’s reception at the 2012 ANME Show, Product Development Manager Carrie Smith enthuses, “the response at ANME was phenomenal. From members of the press to the many distributors I spoke to, the statement I heard most was ‘seeing your company’s line has been the highlight of the show for me.’” To learn about more about the Wicked Sensual Care Collection, please visit In addition to the collection's website, consumers, retailers and distributors alike are invited to follow the line on Twitter (@SensualCare) and Tumblr ( The coming weeks will see a launch of the line's YouTubeChannel (, an official Facebook page and other social media initiatives. At press time, the collection will be available for shipping July 27, 2012. The Wicked Sensual Care Collection. It feels good to be Wicked. To learn more, please visit To contact Carrie Smith email or call 818-266-7910. For any press needs please email Daniel M at or call 818-266-7910. ###