Established in Canoga Park, California on March 1st, 1993, Wicked Pictures was formed with a firm commitment to producing quality adult productions created specifically for women and couples, a move that the company has stayed true to for seventeen years, even when this mission has seemed at odds with prevailing trends in adult entertainment. It’s a focus that has allowed the studio to remain committed to couples product throughout the so-called “gonzo” revolution. And after a health scare in 1998 led many companies to begin instituting policies of mandatory condom usage, Wicked is the only producer safeguarding performers’ health by continuing to adhere to this policy over ten years later. Known for signing iconic adult superstar Jenna Jameson to her very first industry contract, company Owner and President Steve Orenstein has established himself as a true innovator in his ability to hire contract actresses and directors to serve as brand ambassadors.
As one of the most acclaimed production companies in the adult genre, the new millennium has seen Wicked producing some of the decade’s most lauded releases. Since the 2000 AVN Awards, major accolades have gone to such movies as Double Feature, Euphoria, Breathless, Beautiful, Fluff & Fold, Camp Cuddly Pines Powertool Massacre, Manhunters, Operation Desert Stormy, Fallen, 2040 and SPEED.
The company has also found success in releasing lines produced by others. Wicked has distributed Video Marc Dorcel’s lavish European adult productions in the U.S. for the past decade, and also distributes acclaimed lines from such high-profile brands as Playgirl (high-end, award winning erotica for women), JoyBear Pictures (stylish and unique U.K. lensed adult productions featuring attractive British performers), and Abby Winters (award winning all-girl content featuring all-natural beauties).
The 2010 Adult Entertainment Expo saw all of the company’s contract superstars – Stormy Daniels, jessica drake, Kaylani Lei, Kirsten Price and Alektra Blue – not only winning AVN Awards, but also being featured in custom calendars, murals and other high profile materials created in conjunction with – and unveiled at – the world-renowned Palms Resort Casino in Las Vegas. The association with the Palms also led to the Wicked Girls hosting several events there, including a performance by Grammy nominated film composer and DJ Paul Oakenfold. Since that historic event, the company has signed Latin sensation Lupe Fuentes to an exclusive contract, launched the new couples oriented label Wicked Passions, and successfully entered the parody market with the AVN and XBIZ Editor’s Choice The Rocki Whore Picture Show: A Hardcore Parody.
With projects like Brad Armstrong’s SPEED (winner of the 2011 AVN, XBIZ and XRCO awards for Best Video Feature), Sam Hain’s sci-fi spectacular Horizon, and the acclaimed new educational series jessica drake’s Guide To Wicked Sex, the company is continuing to break new ground while staying true to its vision, even when faced with the financial challenges unique to today’s uncertain economy. Wicked is producing quality adult entertainment while seeking new and innovative ways to expand its brand and strengthen its appeal to women and couples.